Matrimonial sites are trying to promote modern notions of finding the right life partner by adapting liberal dating cultures through these websites, keeping in mind the authentic indian parent's needs and Demands for their child's perfect match. With the passage of time these websites have updated their systems as soon as the thought process of indian society got updated.
For years the focus of these matrimonial sites were to keep the parents happy and content, coping with the conservative conviction of the Orthodox relatives too.
However with the growing urbanization and greater exposure to global trends the typical indian relationship are leading towards modernity and openness. Nation is undergoing a huge change with people freely expressing their interests and thoughts over the institution of marriages all across.
Today, the young once are taking the charge of their love lives with a bolder and more individualistic approach. The tech savvy era is creating awareness of choosing your life partner does not always requires your parents or guardians interference.
Last year many of the websites introduced online campaign named "ladies first", where girls were allowed to make the first move (breaking the age old Norma of dating).
This created a new vision for the indian society. In fact dating sites also took the same idea from these matrimonial websites only!
Critically no one really knows if this culture will sustain or not! Perhaps let's appreciate move!
